- Integrity - A biding by the highest ethical principles in dealing with other persons and entities.
- Professionalism - Working with a high standared of skill, competence and character.
- Innovation - Thinking outside the box in seeking solutions as opposed to being narrowly focused.
- Participation - Involving stakeholders in the process of achieving our objectives
A competitive, profitable and sustainable agriculture and agribusiness sector in support of equitable weath creation in Uganda